A BRAND REPUTATION A MILESTONE! USING E-WOM MARKETING

Abstract

Marketing the goods and services in the digital world will constantly change the business environment. Using e-marketing, the business can able to identify large group of potential customers that are found online .Brand reputation management is critical in today’s competitive world. Business.Brand reputation refers to how a particular brand viewed by others. A positive brand reputation means consumers trust your company and their products, and feel good about purchasing your goods or services. The reputation of a business is essential to its survival. The electronic word of mouth marketing (e.WOMM), place an important role to build and maintain their reputations.